Confirmation bias is the tendency for people to only seek out information that conforms to their pre-existing viewpoints, and subsequently…
The shifting map of global innovation In the 2015 Global Innovation 1000 study, Strategy&, PwC's strategy consulting group, provides new…
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category,…
If you want to shift your mindset in order to aid your innovative thinking, simply act in accordance with the…
When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to…
Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The…
The Product Development and Management Association (PDMA), the premier global advocate for product development and management professionals, announced today that…
How does a company cope with change? It’s a question that looms large for many executives who are struggling to…
The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. Task Unification…
When you try on a new piece of clothing, like a shirt or a new jacket, what do you see…