Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT that features best practices from winning brands – with 7 specific case studies…
Learn innovation, group creativity, and much more at Lynda.com, a division of LinkedIn. Check out these courses.
One way to make adaptations with Attribute Dependency is to change the type of dependency. There are three ways to…
When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is…
The Innovate! Inside the Box app for iPad facilitates the use of Systematic Inventive Thinking. It explains each of the…
It's hard for me not to play favorites when it comes to the five creativity techniques of the SIT method.…
Most people think the way you create an idea is to start with a well-formed problem and then brainstorm a…
Jacob Goldenberg, in his book, "Cracking the Ad Code," describes eight patterns that are embedded in most innovative, award- winning…
SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One…
Think about how often you push buttons during the normal course of a day; at home, in our car, and…