Innovation is anything that is new, useful, and surprising. "Surprising" means that the idea makes you slap your forehead and…
Just as there are five techniques of systematic innovation, there are six universal principles of persuasion. These principles help people…
I'm pleased to announce the release of my latest course, Marketing Fundamentals, at Lynda.com. "Whether you're rebuilding your marketing program…
Can you imagine flying in a plane without windows? A design team from Technicon Design in Paris created an interior…
It's like a chair that isn't there, but magically appears whenever you need it. It's called the Chairless Chair and…
Success in life depends not only on what you accomplish, but also how you overcome everyday challenges. This includes the…
People need time to innovate, but corporations tend to "tax" employees with time-wasting bureacracy. As reported in The Economist, clutter…
When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is…
Philips North America announced the launch of the second annual Philips Innovation Fellows competition, in conjunction with the release of…
Creative marketers use a clever little tool called fusion. Fusion links a product to a message in a creative way…