One very effective—but nonintuitive—way to use Multiplication is to multiply the most offending component in a problem and then change…
How do you get your competitor to promote your value proposition? DHL did just that in the highly competitive package…
A new study by Philip Hans Franses of the Erasmus School of Economics in the Netherlands may suggest the point…
Fifty years ago on Feb. 9, 1964, the Beatles made their first appearance on "The Ed Sullivan Show." A record…
Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. In the early…
John Doyle certainly knows theater. Over his thirty-year career, he’s staged more than two hundred professional productions throughout the United…
In the 1950s, General Mills launched a line of cake mixes under the famous Betty Crocker brand. The cake mixes…
One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that…
You’ve experienced this dozens, if not hundreds, of times. Before being allowed to enter a website, you must type words…
The end of the year is a popular time to publish lists of all sorts. A quick glance at CNN,…