Systematic Inventive Thinking is not only for inventing new products and services. You can apply it to a variety of…
Brain measuringCanadian researchers found that areas in the reward center of the brain became active when people hear a song…
The University of Cincinnati announced it will launch its first Massive Open Online Course (called MOOC) next fall. It will…
While not popular, it is a classic example of the Attribute Dependency technique. Attribute Dependency is one of five techniques…
How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue…
The University of Deusto business school is offering a masters degree in business innovation (MBI) that I believe serves as…
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry…
Where does your marketing department fit when it comes to innovation? In an article1 titled, "Improving Marketing's Contribution to New…
Dave Lavinsky is a serial entrepreneur who built his own company from the ground up. His book, Start at the…
Can you innovate too much? After all, new ideas fuel organic growth. One would think an organization would be happy…