Responding to an article on why innovation is difficult, Tim Josling from Leura, Australia, wrote this to the editor of…
The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning…
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to…
A tell-tale sign of the Attribute Dependency Technique is the word "smart" in any product description. Apple's new patent for…
Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their…
SIT's Innovation Suite is a platform for you to network with your peers, while learning how to develop self-sustaining innovation…
Five companies are slugging it out in what may be the most competitive and unique business battle of all time.…
In 2013, think inside the box and give your teams these precious gifts to drive innovation forward.
Giving your employees a voice in matters boosts their creativity. New research shows that, over time, procedural fairness (giving people…
This month marks the five year anniversary for Innovation in Practice, and I want to thank my readers and supporters…