The LAB: Innovating Toilet Paper with Attribute Dependency (July 2012)

12 years ago

When Joseph Gayetty invented commercially available toilet paper in 1857, he called it "The greatest necessity of the age!" Of…

Marketing Innovation: The Subtraction Tool in Brand Development

12 years ago

Perhaps harder than branding is re-branding. Once the market associates your brand with a specific promise, it is difficult to…

What’s in a Name

12 years ago

Look at this word, then see what mental picture you get: HAMMER. Like most people, you probably see a person's…

The Five Senses of Innovation

12 years ago

How do you know if someone is truly innovative? I look for three things. First, does the person have a…

How to Use Systematic Inventive Thinking for Cutting Costs and Increasing Productivity

12 years ago

Innovation is commonly misperceived as a means to create brand new shiny products, design colorful marketing campaigns and create a…

Innovation Sighting: Clothing to Keep You Cooler

12 years ago

The Columbia Sportswear Company is launching a new line of clothing that keeps you...cooler. The Omni-FreezeĀ® is a specialized fabric…

The LAB: Innovating a Museum with S.I.T. (June 2012)

12 years ago

According the Center for the Future of Museums, many non-profit museums in this country are struggling from a broken economic…

Mastering Innovation Through Action Learning

12 years ago

Teaching innovation begs two questions: what to teach and how to teach it. For me, innovation begins with the generation…

Graduate Certificate in Innovation

12 years ago

I am pleased to announce the launch of The Graduate Certificate in Innovation at the Lindner College of Business. The…

Patterns That Predict Innovation Success

12 years ago

The New York Times published a list of "32 Innovations That Will Change Your Tomorrow," an eclectic mix of concepts…