The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry…
Creating new ideas is the first step to innovation, but it is not enough these days. Marketers need to generate…
Scott Amron is an inventor with a knack for using the Task Unification pattern, one of five in Systematic Inventive…
Twitter continues to evolve with some 220 million users tweeting collectively 250 million times a day. It is a vast…
An innovative corporate culture is one that supports the creation of new ideas and the implementation of those ideas. Leaders…
Executing and launching new products takes financial and human resources. But there is a hidden cost, one which often goes…
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At $3.5 million dollars for…
For universities wanting a more collaborative and coordinated approach to innovation, here is an example worth benchmarking. Virginia Commonwealth University…
GPS technology is great at getting you from Point A to Point B. What if you had a system that…
I'm looking forward to teaching “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how…