How do you know which SIT tool to use on your product? That is one of the most common questions…
This month's Academic Focus features Professor John Hauser and the highly-regarded team at MIT. Perhaps no other university in the…
DnaYou may be surprised to find many of your products and services conform to the five innovation patterns of Systematic…
Congratulations to the Columbia Business School for hosting the 2011 Social Enterprise Conference. Six hundred enlightened attendees witnessed a unique…
Great television commercials convey the right message in a creative way. They are memorable. The longer customers remember your commercial,…
Innovation methods are not just for inventing new products. Savvy marketers also apply structured innovation methods to the “big event”…
Research in Motion, the maker of Blackberry, must reinvent its business model. Otherwise, it's the end of the road as…
The Activation Tool is one of the most effective but underused tools in advertising. Commercials based on this tool work…
New research suggests that you are more likely to be creative when you imagine the problem is someone else's instead…
Software runs much of our lives. It runs everyday items like computers, automobiles, banking, telephones, and even kitchen appliances. Software…