The Metaphor is the most commonly used - and abused - tool in marketing communications, especially in western cultures. It…
Facebook innovated its way to become the dominate social network with 600 million users in just six years since launch.…
The Rotman School of Management at the University of Toronto will host the Business Design Challenge from March 25-26, 2011.…
The Task Unification tool of the corporate innovation method, S.I.T., works by assigning a new task to an existing resource.…
Business model innovation was one of many hot topics at Innovation Suite 2011. The conference hosted thirty two invitees from…
Airline service innovation seems like an oxymoron considering the industry's reputation for low quality. But the industry is fighting back…
The power of the SIT method lies in the fact that inventors, for thousands of years, have embedded five simple…
It’s that time of year again for “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course…
At $3 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials…
The Centre for International Business and the International Economy at the University of Pavia is conducting a comprehensive study on…