Creating innovative TV commercials is more effective when using patterns embedded in other innovative commercials. Professor Jacob Goldenberg and his…
Blackberry is taking a shellacking from iPhone and Android. It's market share has declined 4% in four months. Why? The…
My crystal ball is no better than others. Rather than predict innovations, I predict what characteristics they will have and…
The Division template of the corporate innovation method, S.I.T., works by listing the components of the product or service, then…
An idea stands a better chance of surviving if it is not attributed to the individual who conceived it. Otherwise,…
Baseball has a density problem. The ratio of "minutes of action" over "total minutes played" is low. Consider for example,…
SIT will be conducting its 5th innovation course in New York City from Nov 1-3, 2010. This course is designed…
Task Unification is a great tool when you have a general idea of the direction you want to go or…
People can improve the quality, originality, and elegance of ideas by extensively forecasting the implication of those ideas during the…
The convergence of three worlds...commercial, technical, and design...creates the optimal conditions for innovation. Now a new university in Finland has…