Cannes Lions, the International Advertising Festival, is the world's only truly global meeting place for professionals in the communications industry.…
I just had the pleasure of hearing Mr. Seren Lund present at the PharmaBrand Summit in Monaco. He is the…
The role of brand manager may be the most difficult yet rewarding of all marketing jobs. It defines much of…
A survey from IBM's Institute for Business Value shows that CEOs value one leadership competency above all others - creativity.…
Many products are invented accidentally. Serendipity led to the microwave oven, corn flakes, Teflon®, penicillin, fireworks, Viagra®, chocolate chip cookies,…
Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects…
The College of Design, Architecture, Art, and Planning (DAAP) at the University of Cincinnati has as its primary mission the creation…
The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member…
Here is an example of two innovation templates in one product. The Double Down sandwich from KFC removes the traditional…
Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an…