This step-by-step method helps you invent new products or services using templates. Templates channel your creative thinking so you can innovate…
University of Michigan who I met last week while lecturing there. He was intrigued by Systematic Inventive Thinking, and he…
As some U.S. automakers face inevitable restructuring, the key questions are what should they become? What is the best way…
Teaching people how to innovate is rewarding. It empowers them. It unlocks their minds to believe that innovation can happen…
Finding adjacent market spaces is an attractive way to grow. Adjacent markets are not too far away from your core…
Innovating is hard work. Perhaps the most difficult aspect is dealing with the anxiety that comes with following a systematic…
Innovating takes teamwork. Properly selected teams using a facilitated systematic method will outperform ad hoc teams using divergent, less structured…
Abraham Lincoln was a tinkerer. He loved all things mechanical. "He evinced a decided bent toward machinery or mechanical appliances,…
Venture capitalists could increase the value of their investments by applying a corporate innovation method to those investments. Take Twitter…
Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as…