The name of this document, as well as its content, was inspired by a thought-provoking book entitled “Metaphors We Live…
The article shows the need for an unconventional innovation methodology within the field of new product development (NPD). Systematic Inventive…
What do the following products have in common? diapers with a wetness indicator sunscreen with adjustable SPF a mud mask…
In the years leading up to 2001, the statistics showed a consistent annual increase in both the prescription and use…
Do you want to create an innovation-focused culture in your organization? Are you struggling to make organizational innovation a reality?…
Take a second look, please, at the title of this paper. There seems to be something wrong, something missing –…
Dr. Gadi Segal, a business partner and a good friend, told me once that “the more therapeutic options you have…
The meat analog market in the 1970s was in need of a facelift. At the time, meat analogs were divided…
In Part 1 we described a method for laying out a chain of events that describes a problematic state of…