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Innovation and Design Thinking: The Best Practices of Teams

Published date: October 21, 2013 в 3:00 am

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October brings the start of the U.S. baseball championship called the World Series. Baseball, like innovation, is a team sport, and success demands best practices out of the players and team managers. We thought it might be useful compare innovation and baseball given this week’s focus on teams.

Baseball is a diverse sport played in many countries The U.S professional league (called Major League Baseball) has 1200 players from 19 countries.  Innovation also requires diversity. A best practice is to make innovation teams diverse in several ways: cross-functional, gender, experience, and cultural. Diverse teams harness the unique perspectives of the team members when applying the innovation and design thinking tools taught in this course.

By the way, how does this MOOC compare to Major League Baseball? We have over 2100 participants from 55 countries! Evidently, diversity is also a driver of learning.

Innovation and Design Thinking: Week One Final Thoughts

Published date: October 14, 2013 в 3:00 am

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The terms innovation and design thinking are used so often in so many different contexts, often interchanged, and sometimes misused. What do they really mean? More importantly, how do they relate to each other?

SpiralThese questions set the stage for “Innovation and Design Thinking,” the first Massive Online Open Course (MOOC) offered by the University of Cincinnati and the largest course ever taught since it was founded in 1819. Nearly two thousand students from around the world are participating.
The truth is, from our experience, there is no consensus on a definition of innovation or design thinking.  Jim Tappel and I have had many conversations about it with a variety of people through the years. Finding agreement has been elusive.  Perhaps these terms are so broad that seeking a definition is like seeking a definition of leadership. There are many, many ways to approach it.
Consider just a few of the comments from participants in this week’s Discussion Board:
•    From Francis Milbower:

“In my mind, I see innovation as a solution to some sort of need, such as a customerneed, market need, performance improvement, etc. Design thinking is then thesystematic tools or process used in order to make that innovation come to life.Innovation can occur but some sort of design thinking is required in order for thatinnovation to prove to be successful.”

•    From Bernardo Szulanski:

“In my perspective innovation provides value and actually deliver a solution to aproblem, and Design Thinking is a discipline and a methodical way to identifyproblems and analyse the capabilities to create innovation.”

•    From Ashley Moran:

“In my mind, design thinking comes into the process – using tools like the spiralmodel – in order to keep the team on track toward achieving the innovation goal(i.e., solving customer problems). Design thinking is to clearly and thoroughlydefine the problem, think inside the box to postulate ideas to fix the problem andthen see those ideas come to fruition – all while keeping the target audience inmind.”

•    From Paul Reader:

“In discussions around a perceived problem it can often be the case where someonesays “That’s not the problem!” Asking the question “Why is it not the problem?” canelicit either: a solution to that part or perception A. of the problem; B. a more refined definition; and/or C. a discovery of dependence/independence between attributes of the problem. By doing this the focus remains ‘inside the box’, even if we don’t normally think of it that way when we are doing it.”

•    From John Bowen:

“How I am understanding this is that Design Thinking can’t happen withoutInnovation. First you have the Innovation that then leads you to the DesignThinking but the Innovation piece means very little without the Design Thinking.Innovation is the problem being solved with an idea and Design Thinking takes it astep further by thinking about how this idea would be put into action.”

You’ll find even more evidence of this debate when you watch the “Voice of the Practitioner” video in Week One. These five seasoned pro’s have their own unique take on it depending on their experiences and what is working for them in their organizations. (Hint!)
We advise the following. Don’t worry too much about nailing down precise, universal definitions of these terms. We encourage you to use this course as a way to provoke new insight and understanding about the world of innovation and design. Then, use those insights to craft a meaning that is right for the type of company you work for and the culture that exists there. The structure of your innovation and design thinking programs should follow the strategy of your company, not the other way around. In other words, you get to choose what innovation and design thinking mean!
By now, you should have noticed the peer-to-peer interaction in the Discussion Board. Learning is a social phenomena, and we are encouraged how participants are helping each other and debating issues between each other, not with us. As faculty, our job in this course is to provoke you to think in new ways, not to give you definite answers. We see ourselves as equal participants in the Discussion Board along with everyone else. Trust us: you will learn more from the wisdom of this highly experienced and diverse group of MOOC participants. Just look at where our participants come from – 55 countries!
MOOC Usage Map 10-13-10
In closing, we want to thank you for joining us on this pilot program. We hope to learn as much as you, and we want you to know how much we appreciate your engagement and passion for this topic.

Inside the Box: How to Use the Innovate! App

Published date: October 7, 2013 в 3:00 am

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The new Innovate! Inside the Box app facilitates the use of the creativity method, Systematic Inventive Thinking (SIT). It explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and allows users to generate creative ideas and innovations. This app is ideal for readers of “Inside the Box: A Proven System of Creativity for Breakthrough Results.”

The app is available for iPad 2 or 3. Download it at the Apple iTunes Preview.
Here’s how to Use the App: (click screenshots to see a larger image)
1. Go to How to Use the App on the Home page to read about Systematic Inventive Thinking.

App2

2. Go to Learn a Technique to read about each one.

App3

3. Go to My Innospace and look at the sample project, Refrigerator, under Current Projects. Review the Ideas List for examples of ideas generated with each technique.

App4

4. Go to New Innospace and create a new project:
a. Enter the Name of product or service you want to innovate
b. Enter a Description of the project
c. Hit Enter
d. Enter the Components and Attributes of the product or service

App8

5. Select one of the five techniques to apply to the new project
a. Select a technique, or “I’m Feeling Lucky.”
b. Read each of the Virtual Products that the app creates.
c. Use Function Follows Form to identify potential innovations

App5

6. Capture new ideas discovered.
a. Enter a name of the idea
b. Enter a description of the idea
c. List the benefits
d. Add notes if needed
e. Hit Done

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7. Share your ideas via email, Facebook, or Twitter.

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8. Backup your projects by going to the More link

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For best results, it is recommended that users read about the method
before using this app. We do not recommend downloading this app without
training in the method or reading the book first.

Massive Open Online Course: Innovation and Design Thinking

Published date: September 30, 2013 в 3:00 am

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The University of Cincinnati’s first Massive Open Online Course begins next week, October 7th. The course is free and open to all.

You should take this course because 1. you can do it even while you are traveling, and 2. ALL the content is optional. Just surf the content that is most important for your needs.

The course will help you master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. Participants will learn the highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.

The course is taught by two industry-practitioners-turned-academics. Drew Boyd is a 30 year industry veteran. He spent seventeen years at Johnson and Johnson in marketing, mergers & acquisitions and international development. He is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. Jim Tappel has over 25 years in industry in the engineering and design. This unique perspective from the commercial/marketing side (Drew) and the engineering/design side (Jim) creates a complete picture of what companies need to do to drive innovation and promote organic growth. Both are now full time faculty members at the University of Cincinnati.

The course features guest videos by practitioners in the field who are
experts in innovation, design, new product development and venture
startup. They are:

  • Cindy Tripp, formerly the Director of
    Global Design Thinking at Procter & Gamble. Cindy led development of
    P&G’s Design Thinking application for business strategy,
    organizational design, commercial and product innovation to generate
    previously unimagined solutions.
  • Doug Ladd, Chief Marketing Officer, EndoChoice, Inc., one of the fastest growing medical device companies in the world.
  • Sally Kay, Principal, Strategic Product Development. Sally has
    extensive experience in innovation as a practitioner (25 years) and a
    consultant with particular focus on the front end of the innovation
    process. She is active in The Product Development & Management
    Association (PDMA) for the last 25 years. She chairs The Outstanding
    Corporate Innovator Award Program.
  • Dr. Michael Clem, Vice
    President R&D – Medical at Kaleidoscope, a leading innovation and
    design firm. Mike is an innovation leader with a successful track record
    of developing and leading teams to deliver winning solutions. He spent
    over 20 years in technology and R&D programs with Johnson &
    Johnson companies.
  • Elizabeth Edwards, CEO at Metro Innovation and
    author of Startup: The Complete Handbook for Launching a Company for
    Less. She is a venture capital and economic development strategist
    focused on helping cities and regions develop stronger entrepreneurial
    ecosystems.

RegisterParticipants who successfully complete the course and enroll as a new student at the University of Cincinnati will receive graduate credits that can be applied toward either an MBA degree from the Lindner College of Business or a Master of Engineering degree through the College of Engineering and Applied Science.

Join us on October 7, 2013 for the start of Innovation and Design Thinking.  Content links will be available approximately one week prior to the course’s start date.  Course will start on October 7 and be completed on November 24.

Inside the Box: The Two Rats

Published date: September 25, 2013 в 1:40 pm

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In June, Jacob Goldenberg and I released our new book, Inside the Box: A Proven System of Creativity for Breakthrough Results. It has since been featured on the front page of Wall Street Journal and numerous other publications and media outlets.

Recently, we each did live webinars talking about the project. Take a look at both webinars so you can learn why I am called "The Street Rat" and Jacob is called "The Lab Rat."

Both titles are well deserved! We hope you find these useful.

Innovation Sighting: Bookless Public Library

Published date: September 16, 2013 в 3:00 am

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The Subtraction Technique is amazing because of its simplicity and power. It is one of five techniques that form the core of Systematic Inventive Thinking, a method of innovating new products and services. Here is a classic example of how it can completely reframe how we see one of the most familiar of institutions – the Library.

To get the most out of the Subtraction technique, you follow five basic steps:\

  1. List the product’s or service’s internal components.
  2. Select an essential component and imagine removing it. There are two ways: a. Full Subtraction. The entire component is removed. b. Partial Subtraction. Take one of the features or functions of the component away or diminish it in some way.
  3. Visualize the resulting concept (no matter how strange it seems).
  4. What are the potential benefits, markets, and values? Who would want this new product or service, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge? After you’ve considered the concept “as is” (without that essential component), try replacing the function with something from the Closed World (but not with the original component). You can replace the component with either an internal or external component. What are the potential benefits, markets, and values of the revised concept?
  5. If you decide that this new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it more viable?

Learn how all five techniques can help you innovate – on demand.

Inside the Box: Applying Attribute Dependency to Pinterest

Published date: September 9, 2013 в 9:39 am

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Pinterest has joined the elite group of social apps
along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus.
Pinterest is a Virtual Pinboard that lets you organize and share
all the beautiful things you find on the web.”  How popular is it?  It is the fastest site ever to break through the 10
million unique visitor mark.  A report by Shareaholic claims, “Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.”  As of May 2013, Pinterest was valued at $2.5 billion.

There are many creative ways to use PinterestNew apps are emerging around it much like what happened with Twitter.  But to maintain growth, Pinterest needs innovation.  Let’s apply Attribute Dependency, one of five techniques of Systematic Inventive Thinking, to Pinterest.

To
use Attribute Dependency, make two lists.  The first is a list of
internal attributes.  The second is a list of external attributes –
those factors that are not under your control, but that vary in the
context of how the product or service is used.  Then, create a matrix
with the internal and external attributes on one axis, and the internal
attributes only on the other axis.  The matrix creates combinations of
internal-to-internal and internal-to-external attributes that we will
use to innovate.  We take these virtual combinations and envision them
in two ways.  If no dependency exists between the attributes, we create
one.  If a dependency exists, we break it.  Using Function Follows Form,
we envision what the benefit or potential value might be from the new
(or broken) dependency between the two attributes.

The attributes of Pinterest are:

PinterestInternal Attributes:

  1. size of board (number of pins)
  2. size of the displayed board
  3. number of boards
  4. description of board
  5. subject of pins
  6. number of likes
  7. number of re-pins
  8. number of guest pinners
  9. who following

External Attributes:

  1. time
  2. followers
  3. boards trending
  4. links to other social networks

The new concepts are:

1.  Push To FriendsPinterest pushes a notification to Facebook friends or Twitter followers based on a keyword in the description of the Pin.  This is a bit like RSS feeds into a reader, but different in that the Pinterest board owner gets to decide what gets pushed to friends.  There are some existing links between Pinterest and the other social networks, but an approach like this could make it much stronger and more valuable.

2.  Pin RecommenderPinterest finds and recommends new Pins to you based on keywords in your Pin or Board description.  It is similar to the “You Might Also Like…” feature on many web applications.  A new app called SpinPicks does something similar, but it does not pull from the inventory of images in Pinterest.

3.  Board CloudThe Boards of a Pinner change size depending on Likes and Followers.  This is similar to a tag cloud where each word varies in size depending on how often it shows up on a website or document.  Tag clouds help the reader quickly understand which words are most prominent or popular.  Twitter has a similar feature called Trendsmap.  Given the highly visual nature of Pinterest, I would expect users to be able to turn features like this on or off in their settings to give a more personalized experience.

4.  Twitter TrenderThe boards displayed on the viewers main page vary depending on what is trending on Twitter.  Twitter has become the “eyes and ears” of the world, and hot topics trend all the time.  Pinterest would read these trends and match them to Boards for display on the front page, perhaps as defined by the viewer.

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Innovation Sighting: Task Unification in a Parking Lot

Published date: September 2, 2013 в 11:49 am

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The Task Unification Technique is one of five in the innovation method called Systematic Inventive Thinking. It is defined as "assiging an additional task to an existing resource." It is such a powerful technique because it often leads to Closed World solutions, or what we like to call "thinking inside the box." It yields innovations that tend to leverage some resource in the immediate vicinity in a clever way. It also tends to yield innovations that have a characteristic known as Ideality – the solution to a problem only appears when needed.  When the problem arises, the solution is also there.

Here is a perfect example. It comes from an oil company in Seoul, Korea that wanted to reduce the wasted driving time looking for open parking slots:

To use Task Unification:

1. List all of the components, both internal and external, that are part of the Closed World of the product, service, or process.

2. Select a component from the list. Assign it an additional task. Consider ways to use each of the three Task Unification methods:

  • Choose an external component and use it to perform a task that the product already accomplishes
  • Choose an internal component and make it do something new or extra
  • Choose an internal component and make it do the function of an external component (effectively “stealing” the external component’s function)

3. If you decide that an idea is valuable, you move on to the next question: Is it feasible? Can you actually create this new product? Perform this new service? Why or why not? Is there any way to refine or adapt the idea to make it more viable?

Launchpad Opens Doors for Great Consumer Product Ideas

Published date: August 26, 2013 в 3:00 am

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Launchpad (www.launchrightnow.com), a product design, development, and collaborative resource hub, wants your ideas.  Founded in January 2013 as a fresh player in the consumer product development industry, Launchpad partners with people whose ideas – from kitchen gadgets to software apps – need help to move along.

“We’re living in a thrilling era of entrepreneurialism, one lit bulbbut even those great ideas that have capital backing don’t have resources like product design, legal support, office space, patent protection or marketing guidance to grow their idea from hatchling to swan. We do, and this is why Launchpad is an essential partner for inventors and startups,” says Launchpad CEO, Ian Boccaccio.

Unlike a venture capital firm that provides only cash resources in exchange for a stake in the startup company, Launchpad brings together years of success and expertise across an array of backgrounds including engineering, software development, capital markets, finance, tax, law, business, media, and logistics which allows them to shepherd a good idea through the entire development process, and take it to market.

“Basically, if you have a good idea, we’ll figure out how to make it, scale it, and sell it,” says Ian Boccaccio; “Venture capital firms invest cash for an equity stake in the potential enterprise, but cash will not buy a sound business plan, nor the guidance or appropriate resources to execute on it.   Launchpad engages throughout the endeavor, from prototype to IPO, shepherding entrepreneurs through a process that only experience can bring.   Launchpad supplies its clients with not only this invaluable experience, but the resources to act effectively on this experience.”
Ryan Zdanis, Executive Vice President and Partner at Launchpad  believes a partnership model in which Launchpad provides ongoing business resources to organizations results in a win/win situation resulting in no out-of-pocket expense for the client. This arrangement incentivizes both parties to grow the business collectively toward the same goal.
“It’s a true partnership. In comparison to an accelerator charging up-front fees or for services or investing cash like a VC, the Launchpad model fosters collaboration for maximum effectiveness and ultimate success,” says Ryan Zdanis.
A key figure on the Launchpad team is Michael Newman, a design and development engineer with multi-industry experience.  Michael Newman brings prototyping, development, and manufacturing knowledge from industries ranging from consumer audio to automotive, and has experience in creating specialized designs utilizing many prototyping methods especially with 3D printers.
“Design is critical. Through this process you will understand a lot about how your product could fail, or even where small modifications can reduce cost, increase reliability and overall, improve the product,” says Michael Newman.
Currently, Launchpad is reviewing the numerous ideas that have already begun to flood the organization, with the intent to bring select entrepreneurs onto the Launchpad platform.
“Our model really resonates with people. Already we have started to gain industry recognition, and have attracted a significant pipeline of prospective partners of all sizes, from start-up mode to multimillion dollar companies,” says Ryan Zdanis.
Launchpad also welcomes individual idea submissions.
“Our mission is to help turn your idea into a business model where there is profit opportunity for both of us.   Calling all entrepreneurs: we want anyone with a great idea for a useful product to visit our website,” says Ryan Zdanis.
Anyone who submits an idea is protected by Launchpad’s Non-Disclosure Agreement which states that all ideas are treated as confidential, and will not be shared outside of the firm, or used for Launchpad’s own gain.
“No one in the marketplace does what we do. No other firm provides the wealth of resources that Launchpad can provide, or will accelerate your progress quicker than we will,” says Ryan Zdanis.

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