Non-profit organizations need innovation every bit as much as for-profit firms. Some might argue they need it more because they lack the resources and cash flow of large commercial firms. Non-profits need innovation in:
The need for innovation in the non-profit sector is widely recognized. Awards, grants, and other forms of recognition for innovative programs help stimulate managers to be more aggressive.
While the need is recognized, the approach to innovating non-profits is not. These organizations should use the same methods found so effective in corporate innovation. Structured methods based on patterns inherent in inventive solutions can be applied to the non-profit business model just as effectively as the for-profit model. A method like S.I.T. can help an organization “break fixedness” about its role, resources, and process, thus opening new possibilities and approaches.
Here is how I would do it. Start by making a list of the components of the non-profit, both internal to the firm as well as external. The list might include:
Start with a tool like Subtraction. Try removing an essential internal component (for example, donations and grants). Use “Function Follows Form” to imagine benefits and uses of all the remaining components. Try it with other components. Next, use the Task Unification tool. This tool helps you see existing resources in a new light, usually creating innovative ways to use those resources. Finish the exercise with one of the three remaining tools. Division, for example, will likely create new configurations of the non-profit and stimulate innovative ideas. For example, try dividing out some of the executive director’s roles but placing them somewhere else back in the “Closed World.” Where would those roles go and why would that be beneficial?
Here are some creative examples from the non-profit sector (courtesy of PSFK):
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