Just as there are five techniques of systematic innovation, there are six universal principles of persuasion. These principles help people know when it’s appropriate to say ‘yes’ to a request. For innovators, creating great ideas is the first imperative. But then the hard part starts – how to align and convice others of the value of your idea.
Take a look at this Infographic and YouTube video that explain the Six Universal Principles of Persuasion.
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