Innovation Archetypes
An archetype is an original model of a person, ideal example, or a prototype after which others are copied, patterned, or emulated; a symbol universally recognized by all. Archetypes put context to a situation. We use archetypes, for example, in marketing. We create brand archetypes to assign a personality to the brand. An example of such a model is shown at right. In political debate, itโs useful to understand whether a commentator is an โarchetypical democratโ or an โarchetypical republican.โ This helps frame their comments so we know where they are coming from.
Listening to the Voice of Innovation is the same. As I read blogs, interviews, and books on innovation, I try to determine the authorโs innovation archetype so I know where they are coming from. I observe at least four of these.
The four Innovation Archetypes are:
Listening to the Voice of Innovation is the same. As I read blogs, interviews, and books on innovation, I try to determine the authorโs innovation archetype so I know where they are coming from. I observe at least four of these.
The four Innovation Archetypes are: