Systematic Persuasion: An Innovatorโs Second Most Important Tool
Just as there are five techniques of systematic innovation, there are six universal principles of persuasion. These principles help people know when itโs appropriate to say โyesโ to a request. For innovators, creating great ideas is the first imperative. But then the hard part starts โ how to align and convice others of the value of your idea.
Take a look at this Infographic and YouTube video that explain the Six Universal Principles of Persuasion.