Посты с тэгом: DAAP

Graduate Certificate in Innovation

Published date: June 11, 2012 в 3:00 am

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I am pleased to announce the launch of The Graduate Certificate in Innovation at the Lindner College of Business. The 12 credit hour program is the first of its kind to package Systematic Inventive Thinking, design thinking, and commercial strategy into one comprehensive package. It is the first certificate course that combines business courses with courses from our globally-ranked College of Design, Architecture, Art, and Planning (DAAP).

The Association to Advance Collegiate Schools of Business (AACSB) believes business schools must focus more on specific skills that support innovation, reinvent curricula to be more integrative, and convene executive programs that create new ideas and networks. Business schools must promote interdisciplinary research and recognize that innovation can come from advances in the theory, practice, or teaching of management. “Through outreach activities, such as business plan competitions, student consulting projects, and business incubators, business schools’ activities contribute directly to innovation in the communities they serve.”

Business schools have long recognized the need to offer programs targeting innovation as a driver of growth. But few can do it comprehensively – from ideation to full commercial launch.  That is the aim of our new certificate.  Students coming out of this program will be able to step into any organization and drive innovation results. The inter-disciplinary Graduate Certificate is targeted at anyone engaged in the process of creating and commercializing innovative new products and services. It includes coursework in innovation methodology, research, management, design, and entrepreneurship; and gives students a sound understanding of the principles and processes of innovation, and management of the innovation process.

Curriculum

The certificate requires 4 core courses totalling 8 credits…

  • MKTG7014    Systematic Innovation Tools
  • MGMT7035    Management of Innovation
  • MKTG7021    Design Thinking for Business
  • MKTG7020    New Product Development

…and 4 credits from any of the following electives:

  • MKTG7012    Marketing Research
  • MKTG7013    Qualitative Research Methods
  • MKTG7015    Consumer Insights
  • MKTG7035    Marketing Strategy for Managers
  • MKTG7027    e-Marketing (Social Media)
  • ENTR7005    Entrepreneurship
  • DSGN7021    Design Strategy & Thinking

This is a great lineup of electives because it lets the student tailor their certificate program to the type of innovation work they want to do.  For example, a student seeking more skills at the “front end” of innovation would take the marketing research and insights courses.  A student who wants to develop strong innovation strategic skills would add Marketing Strategy and Design Thinking.  Finally, a student who wants to engage in the launch and commercialization of new inventions could take the coursework in Entrepreneurship and e-Marketing.

The LAB: Innovation for Couch Potatoes (December 2011)

Published date: December 26, 2011 в 3:00 am

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This month’s LAB features a former student of mine, Ryan Rosensweig.  Ryan is the first business-design hybrid from the University of Cincinnati’s College of Design, Architecture, Art, and Planning. He earned his master’s degree in design after completing his bachelor’s degree in marketing, sustainable urban engineering, and interdisciplinary design innovation. As the graduate assistant for Associate Dean Craig M. Vogel, of DAAP’s Center for Design Research and Innovation, Ryan researched educational models for interdisciplinary innovation, the interaction between design methodologies and business strategy.

Take a look at his portfolio here.

I had the pleasure of teaching Ryan how to use Systematic Inventive Thinking when he attended my Innovation Tools graduate course.  The final exam required students to correctly apply all five techniques of S.I.T. to an item assigned to them randomly.

Let’s look at Ryan’s final exam – innovating a couch!

Couch 11.  SUBTRACTION: Removing an essential component

  • Virtual Product:  The frame of the hide-away couch is subtracted.
  • Concept:  The hide-away mattress supported by the arm rests that swing down as the mattress is pulled out (see sketch).
  • Potential Benefits:  Easier to convert to a bed for busy people on the go or people with disabilities.

2.  MULTIPLICATION: Making a copy of a component but changing it in some way

  • Virtual Product:  A couch with two sets of legs; the second set is located on the back of the couch.
  • Concept:  The Lazy Sofa – a couch that rotates forward and backward. As it rotates backward, the legs on the back of the couch support it.
  • Potential Benefits:  Now the couch can face two directions easily.  It does not have to be anchored against a wall.  It is a simple solution that allows more flexibility in large rooms.

Couch 23.  TASK UNIFICATION:  Assigning an additional task to an existing resource

  • Virtual Product:  The family pet has the additional task of pulling out the hide-away mattress.
  • Concept:  A pet-friendly couch that has a small mat underneath that the dog can pull out and lay on.
  • Potential Benefits:  Avoids having the dog sit on the main part of the couch, eliminating dog hair and odor.

4.  DIVISION:  Dividing a product or component either physically, functionally, or preserving (maintaining characteristics of the whole)

  • Virtual Product:  The arm rests physically split in two
  • Concept:  Armrests that automatically open up when the hideaway mattress is pulled out to reveal amenities like a reading light, alarm clock, and so on.
  • Potential Benefits:  Space-saving, convenient, guest-friendly

5.  ATTRIBUTE DEPENDENCY:  Creating (or breaking) dependencies between two internal attributes or an internal and external attribute.

  • Virtual Product:  The older the person sitting, the softer the couch becomes.
  • Concept:  Smart Couch – a sofa that adjusts automatically to the preferences of the person sitting on it.
  • Potential Benefits:  Comfort.

Academic Focus: The Rotman Business Design Challenge

Published date: March 21, 2011 в 3:00 am

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The Rotman School of Management at the University of Toronto will host the Business Design Challenge from March 25-26, 2011.  Teams of graduate students from business and design schools in the US and Canada will work to solve a case study in the area of health and wellness.  The case was developed by Doblin, a Chicago-based innovation strategy firm and the Mayo Clinic Center for Innovation (CFI), who will incorporate the solutions developed into delivering improved health and wellness outcomes.

Learning outcomes include:

  • Understanding how design thinking broadens possibilities for innovation and develops growth strategies that strengthen competitive advantage.
  • Discovering new principles and tools to define new business-building opportunities to help shape the organization’s activities.
  • Experimenting and applying the principles and tools of business design thinking to their business on an on-going, day-to-day basis.
  • Generating new and tangible business ideas, which incorporate unmet user needs and strategic growth opportunities.

The Challenge

Academic Focus: The Live Well Collaborative

Published date: January 3, 2011 в 3:00 am

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The Live Well Collaborative at the University of Cincinnati is an academic-industry innovation incubator for regionally, nationally and internationally prominent firms.  The focus of LWC is the aging population.  Firms partner with UC to address product or service needs for the 50+ market. The UC students and faculty conduct research and develop ideas incorporating expertise from fields including design, business, engineering, medicine and anthropology.

From the Live Well website:

The Live Well Collaborative is an invaluable resource of up-to-date, ever-growing information about the 50+ market. As a member of the LWC, your organization will have access to unique research and consumer insights on the Baby Boomer population. We work with industry leaders, experts in the fields of design, engineering, marketing, nursing, and medicine, and utilize a host of young creative talent. LWC is perfecting this new model, harnessing the vast potential of interdisciplinary problem solving and innovation.
Working with the University of Cincinnati (UC), a major research university, the Live Well Collaborative taps the talent of the top-ranked College of Design, Architecture, Art and Planning, College of Business, College of Medicine and Nursing and College of Engineering, each with a long track-record of successful industry-sponsored research and studio projects.
The Live Well Collaborative presents innovation and problem-solving workshops to meet the needs of industry partners as well as interested organizations. The LWC also provides yearly collaborative events focused on the 50+ consumer.

Img-process_model LWC uses a structured innovation and design process.  The process begins with the sponsoring company identifying an opportunity to be explored. This could be a product or a service solution. Next, the interdisciplinary faculty and staff team is created. During the 10-12 week studio project, the sponsoring company provides background information and reviews progress. Based on qualitative research, consumer insights, and company feedback, the teams then design innovative products or services which can include prototypes, technology solutions, and business models.

Craig Vogel, President of LWC and Associate Dean of Research and Innovation at the College of Design Architecture Art and Planning at the University of Cincinnati said that the over-50 consumer of today wants to continue their current quality of life as they age.  “Younger consumers look for the latest technology breakthrough while 50 plus consumers look for comprehensive innovation. A new product for over-50 consumers must be technologically advanced but also easy to adopt into and support the needs of aging consumers’ diverse and active lifestyles.”

To get your company involved with the Live Well Collaborative, contact info@livewellcollaborative.org.

The LAB: Innovating a Garage Door Opener (March 2009)

Published date: March 28, 2009 в 10:00 am

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Lab_2

Teaching people how to innovate is rewarding.  It empowers them.  It unlocks their minds to believe that innovation can happen “on command.”   People realize there is no excuse for not having enough ideas or being innovative once they have been trained.

This month’s LAB features the output of one of my students, Michael Sanders, in my class, “Applied Marketing Innovation.”  For the final exam, students were assigned a product at random.  They had three hours to apply all five templates in the Systematic Inventive Thinking method to come up with true new-to-the-world innovations.  They were graded on how correctly they applied each template as well as the novelty of their inventions.  Michael’s assignment:  Garage Door Opener.  Here is what he did.

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