ะŸะพัั‚ั‹ ั ั‚ัะณะพะผ: great sunflower project

Task Unification: The Essence of Citizen Science

Published date: March 17, 2014 ะฒ 3:00 am

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Back in 2008, biology professor Gretchen LeBuhn at San Francisco State University was growing exceedingly concerned. Her study of bee populations in Napa Valley, California, showed that the number of wild specialist bees (bees that specialize in pollinating certain species of flowers) was declining rapidly. She speculated that the decline might be due to the extensive vineyards in the areaโ€”Napa Valley is the heart of Californiaโ€™s wine regionโ€”but she needed more data to be certain. She was especially worried about the implications on a national level. Was this happening everywhere?

The consequences of wild specialist bees disappearing would be quite severe. One of every three bites of food you put into your mouth exists due to โ€œanimal pollination,โ€ or the movement of insectsโ€” particularly beesโ€”between plants. Animal pollinators play a crucial role in both flowering plant reproduction and the production of fruits and vegetables. Most plants require the assistance of pollinators to produce seeds and fruit. About 80 percent of all flowering plants and more than three-quarters of staple crop plants such as corn and wheat that feed humankind rely on animal pollinators like bees.
Scientific studies had been suggesting for some time that both honey bee and native bee populations were declining. Scientists like LeBuhn feared this would harm pollination of garden plants, crops, and wild plants. If scientists knew more about bee behaviorโ€”if they could collect enough data about bees across multiple time zones and geographic locationsโ€”they could perhaps devise ways to conserve and increase the size of the bee population.
But how could you track bees on such a large scale? Gretchen had a limited research budgetโ€”just $15,000โ€”scavenged from various organizations and grants by her department. Although she sent a student back to Napa Valley to perform additional measurements and bee counts, even this proved too expensive and time consuming due to the distance between the San Franciscoโ€“based campus and Napa Valley. Then Gretchen had an idea. Sheโ€™d gotten to know several of the Napa vineyard owners well over the course of her study. Perhaps they would collect data for her? She asked, and they agreed to perform the relatively simple task. They agreed so readily, in fact, that Gretchen got excited. If a busy vineyard owner could count bees, anyone could. An avid gardener herself, she wondered if she could recruit homeowners with gardens to join her mission.
First, Gretchen needed to come up with a simple, standardized protocol for collecting bee data that anyone could follow. โ€œSunflowers,โ€ she thought. Sunflowers are easy to grow, are native to the continental forty-eight United States, and, best of all, have a large and relatively flat surface area. Itโ€™s easy to see bees on the face of a sunflower. Gretchen tested the idea on some friends at the local nature conservatory. She gave them sunflower seeds, asked them to plant and water them, and, when the flowers bloomed, to count bees for an hour at a specific time each day. Everyone objected immediately. Although willing to help, her friends were not going to gaze at sunflowers for an hour at a stretch. But even after cutting the time to fifteen minutes, Gretchen heard nothing from her volunteers. No one reported any data. She finally got on the phone and began making calls. What she heard shocked her. โ€œI didnโ€™t call you back because I didnโ€™t see any bees,โ€ her friends told her.
Alarmed, Gretchen decided to push on with the experiment, which she dubbed the Great Sunflower Project. She created a website and found volunteers by emailing a small number of master gardener coordinators in a few southern states. They, in turn, broadcast her request to their networks. Within twenty-four hours, Gretchen had 500 volunteers. By the end of the week, she had 15,000 offers to help. Eventually the website crashed due to the overwhelming response.
Gretchenโ€™s Task Unification innovationโ€”assigning an internal task (data collection) to an external resource (home gardeners)โ€”had launched with a bang. Today the Great Sunflower Project has more than 100,000 volunteers who count bees and report their findings online. Gretchen uses the data to map pollinators; pollinator services use it to determine where bees are thriving and where they need help. Gretchen kept the structure of the experiment simple. Each year on a specific day in mid-July or August, volunteers go out to their gardens and watch for bees. For fifteen minutes, they count the number and types of bees that land on their sunflowers. Volunteers enter their observations online. And then theyโ€™re done for another year. But however small a role any individual volunteer plays, each bit of information adds up to a very large and rich pool of research data. With so many tens of thousands of people contributing from all over the country, researchers have created national maps of wild specialist bee populations that are helping them determine when and where to focus conservation efforts.
โ€œSimply by taking that fifteen-minute step, these citizen scientists make a contribution to saving bees,โ€ LeBuhn said. โ€œItโ€™s remarkable having all these different people willing to participate, willing to help, and interested in making the world a better place.โ€

From Inside the Box: A Proven System of Creativity for Breakthrough Results

Innovation Sighting: The Great Sunflower Project

Published date: July 18, 2011 ะฒ 3:00 am

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On average, one of every three bites of food you put in your mouth depends on โ€œanimal pollinationโ€ โ€“ the movement of insects, particularly bees, between plants.  They play a crucial role in flowering plant reproduction and in the production of most fruits and vegetables. About 80% of all flowering plants and over three-quarters of the staple crop plants that feed humankind rely on animal pollinators like bees.

But bees are in trouble.  Scientific studies have suggested that both honey bee and native bee populations are declining. Scientists fear this will harm pollination of garden plants, crops and wild plants.  If they could collect simple data about their presence at certain times in certain locations, they can devise ways to conserve and improve the bee population.

How do you track something as small as bees on such a large scale?  By assigning the data collection task to an external resource โ€“ everyday gardeners.

Started in 2008, The Great Sunflower Project enlists 100,000 participants to count bees for 15 minutes and submit data online. It all happens on the same day, July 16th.  Researchers use the data to map areas that bees are doing well and where they need help.  San Francisco State University Professor Gretchen LeBuhn is founder and director of The Great Sunflower Project.

This is an example of the Task Unification technique, one of five techniques in the S.I.T. innovation method.  Task Unification works by assigning an additional task to an existing resource.  There are three versions of it (The Great Sunflower Project is version 3).

  1. Choose and internal component and make it do something extra, either a specific or non-specific internal task.
  2. Choose an internal component and make it do the function of an external component (it โ€œstealsโ€ the external componentโ€™s function)
  3. Choose an external component and use it to perform a task within the product or service.

โ€œSimply by taking that 15-minute step, youโ€™ve made a contribution to saving bees,โ€ she said. โ€œItโ€™s remarkable having all these different people willing to participate, willing to help and interested in making the world a better place.โ€

 

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