The 4 Lenses of Innovation
I want to be among the first to congratulate Rowan Gibson for his newest book, The 4 Lenses of Innovation, launching today. Here is a brief description (from Amazon):
Ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art thatโs forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what weโve long been hoping for: the news that innovation is systematic, itโs methodical, and we can all achieve it.
By asking how the worldโs top innovatorsโSteve Jobs, Richard Branson, Jeff Bezos, and many othersโcame up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:
- Challenging OrthodoxiesโWhat if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
- Harnessing TrendsโWhere are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
- Leveraging ResourcesโHow can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
- Understanding NeedsโWhat are the unmet needs and frustrations that everyone else is simply ignoring?
Other books promise the keys to innovationโthis one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.
โRowan Gibson has done a superb job of โunpackingโ what it takes to innovate.โ
โPhilip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
โCan you develop an innovative mind? Yes, you can. And this book is the manual.โ
โJohn and Doris Naisbitt, authors of Chinaโs Megatrends and The Global Game Change
โAn excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.โ
โCamille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture
โRowan Gibsonโs The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.โ
โRobert B. Tucker, author of Driving Growth Through Innovation
ROWAN GIBSON is widely recognized around the globe as a thought leader on business innovation. Labeled by the media as โthe Innovation Grandmaster,โ Gibson provides some of the worldโs most successful organizations with services and tools to help them deepen their innovation capabilities. He is also the cofounder of InnovationExcellence.com, which is now the most popular innovation website on the Internet.