Посты с тэгом: innovation method

The 4 Lenses of Innovation

Published date: March 2, 2015 в 3:00 am

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I want to be among the first to congratulate Rowan Gibson for his newest book, The 4 Lenses of Innovation, launching today. Here is a brief description (from Amazon):
Ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it.
By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:

  • Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
  • Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
  • Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
  • Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring?

Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.

“Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.”
—Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
“Can you develop an innovative mind? Yes, you can. And this book is the manual.”
—John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change
“An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.”
—Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture
“Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.”
—Robert B. Tucker, author of Driving Growth Through Innovation

ROWAN GIBSON is widely recognized around the globe as a thought leader on business innovation. Labeled by the media as “the Innovation Grandmaster,” Gibson provides some of the world’s most successful organizations with services and tools to help them deepen their innovation capabilities. He is also the cofounder of InnovationExcellence.com, which is now the most popular innovation website on the Internet.

Innovation Sighting: Attribute Dependency and World Population

Published date: February 16, 2015 в 11:17 am

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What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org):
It’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It’s a great tool to make products and services that are “smart.” They adjust and learn, then adapt their performance to suit the needs of the user. Attribute Dependency accounts for the majority of innovative products and services, according to research conducted by my co-author, Dr. Jacob Goldenberg.
Reddit user TeaDranks created this cartogram by creating a dependency between a country’s size and population. Each square represents 500,000 people.
To see more examples of Attribute Dependency with world maps, visit the website Worldmapper. It has “hundreds of cartograms, showing countries sized by everything from the number of books published or tractors working to condom use by men or woman.”
To get the most out of the Attribute Dependency Technique, follow these steps:
1. List internal/external variables.
2. Pair variables (using a 2 x 2 matrix)
Internal/internal
Internal/external
3. Create (or break) a dependency between the variables.
4. Visualize the resulting virtual product.
5. Identify potential user needs.
6. Modify the product to improve it.
 
 
 

Innovation Sighting: The Fusion of Design Thinking and the Task Unification Technique

Published date: January 5, 2015 в 3:00 am

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Combining Systematic Inventive Thinking with Design Thinking yields wonderful innovations. SIT brings a way to create ideas systematically while Design Thinking brings a way to articulate those ideas in an intuitive, appealing way.
Take the Task Unification Technique, for example. It’s one of five in the SIT method. Task Unification works by taking an existing resource in the immediate vicinity of where a product is being used and assigning it an additional task. It yields innovative ideas that are clever and deceptively simple. Add Design Thinking to them and you get pure magic. You’ll recognize these types of ideas when you find yourself slapping your forehead and saying, “Gee, why didn’t I think of that?”
Here are some great examples from the recent Red Dot Awards. See if you can figure out which component has been “unified” with what new “job.”
Tennis Picker:
Racket
Bow Tie Bottle:
Bottle
Fire Hammer:
Fire
 
Bicycle Saddle:
Bike
To get the most out of the Task Unification technique, you follow five basic steps:
1. List all of the components, both internal and external, that are part of the Closed World of the product, service, or process.
2. Select a component from the list. Assign it an additional task, using one of three methods:

  • Choose an external component and use it to perform a task that the product accomplishes already
  • Choose an internal component and make it do something new or extra
  • Choose an internal component and make it perform the function of an external component, effectively “stealing” the external component’s function

3. Visualize the new (or changed) products or services.
4. What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?
5. If you decide the new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it viable?

Entrepreneurship Education Forum Webinar Series

Published date: December 15, 2014 в 3:00 am

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On December 3, 2014, the first session of the Entrepreneurship Educators Forum Webinar Series took place. The vision for the project is to create a meeting place for the community to discuss the challenges of teaching entrepreneurship, and to build an open-source platform that will enable us to collect, curate and share knowledge, teaching materials and tools that will help us guide our students effectively. Bill Aulet opened the session with a review of a roadmap for entrepreneurship education at MIT that divides the process into three main stages – nucleation, product definition and venture development.
According to the plan, entrepreneurship education should be structured as a set of modular “buckets” or “tiles” of knowledge, skills and tools that are grouped under the three above mentioned stages. Having identified four student personas with different interests, motivation and needs we are able to recommend a pathway of learning through the tiles that will best meet their aspirations. For example, a “ready to go” entrepreneur who has an idea and a strong team does not need to go through ideation and team-building activities, but needs to dive deeply into product-market fit and primary market research, and then also acquire the knowledge for “Venture Development”.
After discussing MIT’s overarching program, it was time to start our deep dive into the different topics. Each session, we plan to do that with one or two. The goal is to identify the thought leaders and experts in each area beforehand, so they can share their knowledge and initiate a discussion through the webinar series. In this first session, naturally, we started with ideation.
Here is a replay of the session.

Drew Boyd, a 30-year industry veteran who is now Executive Director of the MS-Marketing Program at the University of Cincinnati and co-author of the book “Inside the Box” joined us to present the Systematic Inventive Thinking (SIT) approach to creativity. The methodology is based on academic research in creativity carried out by Prof. Jacob Goldenberg, Drew’s co-author.
The main pillars of the approach are five techniques that can be applied to existing products/services, to produce new forms that may become valuable inventions. In this case, it is “Function follows form” – we do not start by looking for a problem, but rather find a solution, then look for problems that it may help solve and assess the feasibility of actually developing it. The techniques are based on specific, common patterns that Prof. Goldenberg identified by studying innovative products. Moreover, his research showed these patterns to be quite reliable predictors of market success.
The basic notion is that systematically and intentionally applying the patterns as structured templates to existing products and services will produce a multitude of potential innovative products. The techniques are: Subtraction, Division, Multiplication, Task unification, and Attribute dependency. Drew provided a couple of examples for “task unification”: a barcode sticker for fruit that dissolves in water releasing a special fruit washing detergent, and a baby pacifier that is also a thermometer.
The webinar series is targeted at educators at universities with programs in the innovation, design, and entrepreneurship spaces.

Philips Selects Revolutionary Voice Recognition Software from VoiceItt as Winner of Annual Innovation Fellows Competition

Published date: December 8, 2014 в 3:00 am

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Philips North America announced VoiceItt, developer of the voice recognition software TalkItt, as the grand prize winner of the second annual Philips Innovation Fellows competition, in partnership with global web-based crowd funding site Indiegogo, recognizing the company and technology as the next meaningful innovation in health and well-being.
According to the National Institute of Health, approximately 7.5 million people in the United States alone have trouble using their own voices.  TalkItt empowers people with motor, speech or language disorders to easily communicate. By recognizing the user’s vocal patterns, the app will translate unintelligible pronunciation from any language into understandable speech via a smartphone, tablet or computer.
“We are honored that Philips and its employees – who strive to create meaningful innovations in the area of health and technology every day – have recognized our efforts to help people live more fulfilling lives,” said Jessica Eisenberg, Marketing Manager, VoiceItt. “Winning Philips Innovation Fellows will help us change the lives of individuals living with speech disabilities caused by medical conditions, such as Amyotrophic Lateral Sclerosis (ALS), Cerebral Palsy, Alzheimer’s disease and Parkinson’s disease, as well as their family members, caregivers and friends, who communicate with them daily.”
VoiceItt, which was selected from among five finalists as the contest winner by Philips employees, will receive $60,000 in prize money, in addition to the $25,235 it raised through the contest’s presence on Indiegogo during the crowdsourcing phase of the competition. Along with the monetary prize, VoiceItt will receive mentoring from Philips executives and relevant business leaders.
“VoiceItt’s mission to give a voice to those who struggle to speak because of a medical condition embodies our vision for meaningful innovation,” said Brent Shafer, CEO of Philips North America. “The potential of TalkItt to improve so many lives resonated with our judging panel and our employees, and we’re honored to name them the winner of our second annual Innovation Fellows competition.”
Last year, Philips named Fosmo Med the grand prize winner of the inaugural Philips Innovation Fellows competition. Fosmo Med’s Maji Intravenous (IV) saline bag creates a sterile solution through reverse osmosis from any water, clean or dirty. The product has currently completed the R&D phase and request for determination has been submitted to the FDA. Once approved, Maji could be used for treating diseases, such as cholera, in disaster regions and developing countries worldwide.
Philips practices what it preaches. It is featured in Inside the Box: A Proven System of Creativity for Breakthrough Results for its use of the Subtraction Technique in creating the Slimline DVD player.
“The Philips Innovation Fellows competition has provided credibility for our cause, ultimately raising our profile among investors,” said Ben Park, CEO and founder of Fosmo Med. “After working closely with Philips executives, it became clear that we shared the same goal: creating technology that saves and improves lives. This competition equipped us with the resources needed to finish our R&D efforts and prepare for the FDA phase of the project, which will bring us one step closer to market.”

Holiday Innovation: The SIT Patterns in Christmas Gifts

Published date: November 24, 2014 в 3:00 am

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‘Tis the season for catalogs, and my favorite is Hammacher Schlemmer, America’s longest running catalog, “Offering the Best, the Only and the Unexpected for 166 Years.” I was curious to see if I could spot any of the five patterns of the innovation method called Systematic Inventive Thinking (SIT). With eighty seven pages of cool gifts in the catalog, it wasn’t hard at all. The hard part was deciding which ones to choose. Here are my favorites:
Faceless_watch1. SUBTRACTION: The Subtraction Technique works by removing a component, preferably an essential one, then working backwards to imagine what benefits are created by just the remaining components.

The Gentleman’s Faceless Watch (page 56)
This is the watch that tells time with LEDs built into the band. Blending seamlessly into the watch’s stainless steel links, the four disguised LED sets are only detected when they illuminate to form 1/2″ H digital numbers at the press of a button. The top row displays the hour and the lower row the minute; the press of a button switches the view to month and day. The stainless steel band features a durable electroplated finish. Includes two additional links.

Table tennis hands2. MULTIPLICATION: The Multiplication Technique works by taking a component of the system, copying it, but changing it in some qualitative way. Like Subtraction, you take this new configuration and imagine benefits that it could deliver.
The Table Tennis Hands (page 80)
These are the table tennis paddles that are worn like mittens, effectively turning your hand into a paddle. The mitt’s unconventional design eliminates the handle and spreads apart the front and back of the paddles, allowing your hand to slip between them. The paddle becomes a natural extension of your arm, resulting in greater ball control, faster volleys, an improved backhand, and more spin.
Call me gloves3. TASK UNIFICATION: The Task Unification Technique works by taking an existing component and assigning it an additional job (that of another component or some new task).
The Call Me Gloves (page 37)
These touchscreen winter gloves allow the wearer to wirelessly conduct cell phone calls by assuming the universal “call me” gesture. With a speaker inside the left thumb and a microphone inside the left pinkie, wearers simply hold the thumb to the ear and the pinkie to the mouth for convenient “two-digit” calling. The gloves pair wirelessly with a cell phone via Bluetooth technology and provide clear sound even 39’ from the phone. Buttons on the left cuff, easily maneuvered while wearing the right glove, answer or disconnect a call. To ensure users don’t have to choose between connectivity and warmth, conductive fibers woven into both thumbs and index fingers allow easy operation of a touchscreen while the gloves remain on.
Lego watch4. DIVISION: The Division Technique works by taking a component of the product or the product itself, then dividing it physically or functionally. You re-arrange the parts to seek new benefits.
The Customizable LEGO Timepiece (page 16)
This is the watch that incorporates the iconic universality of the LEGO system into its design using interchangeable bezels, straps, and multi-color links. The watch’s face pays homage to the classic building block with yellow and blue 2×2 brick façades that serve as subdials for displaying the day of the week and date. Red tick marks denote each hour and a yellow rim has an inscribed tachymeter for precise calculation of speed. The classic primary colors that have become synonymous with LEGO’s legacy are manifested in black, blue, and yellow bezel options and eight interchangeable red, yellow, blue, and green strap links.
Glasses5. ATTRIBUTE DEPENDENCY: The Attribute Dependency Technique works by creating (or breaking) a dependency between two attributes of the product or its environment. As one thing changes, another thing changes.
The Adjustable Focus Reading Glasses (page 9)
Unlike common reading glasses with one fixed magnification, this pair lets you adjust the focus of each lens with the simple turn of a dial. Using patented fluid-injection technology developed by a physicist at Oxford, the lenses comprise an elastic membrane held between rigid polycarbonate plates. As the dial on either side of the frame is turned, the elastic membrane bows inwards or outwards, subtly changing the magnification from -4.5 diopters to +3.5 diopters. Users can adjust each lens independently, and if their vision changes they can simply give the side dials another twist. The flexible nose pads ensure a comfortable fit, and the side knobs can be twisted off to lock in the magnification permanently.

Innovation Sighting: Attribute Dependency in Smart Apps

Published date: November 17, 2014 в 3:00 am

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Are online reviews going extinct?
From Yelp to Amazon, reviews these days are good for just one thing: Seeing what others think of a product, service, or business. But are reviews really helpful?  Could they be an outmoded one-size-fits-all solution in a world where a user’s interests are increasingly customized and niche-specific?  Are they going the way of the dinosaurs?
According to ‘HeyLets‘ CEO Justin Parfitt — an expert on how to use reviews to make good consumer decisions — the next generation of review sites and apps will more intelligently utilize your personal data and contextual preferences to make more thoughtful recommendations.
It’s a perfect example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It’s a great tool to make products and services that are “smart.” They adjust and learn, then adapt their performance to suit the needs of the user. Attribute Dependency accounts for the majority of innovative products and services, according to research conducted by my co-author, Dr. Jacob Goldenberg.
HeyLets (www.heylets.com) helps you do the following:
1) Shows you a personalized feed of recommendations from users who have similar interests.
2) Uses your social data to inspire you to try new things across the full range of your interests.
Even more impressive, next-generation apps like HeyLets will soon learn over time how you live your life, and be able to do things like:

  • Anticipate your needs and propose activities for particular days by using information about past movements and even the weather forecast.
  • Automatically disregard reviews from people with distinctly different preferences (i.e. a vegan diner who posts a at a non-vegan restaurant).
  • Help you avoid less reliable reviews from “Debbie Downers” — people who only post critical updates and negative content.

To get the most out of the Attribute Dependency Technique, follow these steps:
1. List internal/external variables.
2. Pair variables (using a 2 x 2 matrix)

  • Internal/internal
  • Internal/external

3. Create (or break) a dependency between the variables.
4. Visualize the resulting virtual product.
5. Identify potential user needs.
6. Modify the product to improve it.

Entrepreneur’s Library: Episode 5 – “Inside The Box” by Drew Boyd

Published date: October 13, 2014 в 3:00 am

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Listen to the Entrepreneur’s Library: Episode 5 – “Inside The Box” by Drew Boyd (17 minutes):

The EL Podcast Episode 5

Q: Will you take just a moment to introduce yourself and tell us a little bit about you personally?
A: I’m a professor at the University of Cincinnati but I’m really a corporate guy. I’ve been in large organizations for over 30 years and 17 of those years were at the global healthcare company, Johnson & Johnson which is where I learned this method that the book is about.

Q: what was the inspiration for you behind writing Inside the Box?
A: It’s really inspired from two perspectives; one is my time at Johnson & Johnson. We were very desperate to find an innovation method to create new medical products and we spent millions of dollars looking for a method. Just by chance I happen to find out about this method called systematic inventive thinking and we realized immediately that it was special, that it worked very well and I continued to practice it over the last 12 years. A few years later I met my co-author Dr. Jacob Goldenberg, it’s his research that this method is based on. He and I became friend, started teaching and working together when he asked if I wanted to write a book together. Without even thinking about it I said ‘yes.’

Q: What would you say makes your book different from others regarding a similar topic?
A: Our book is the only book that details the method called systematic inventive thinking. Most of the books you deal with today on this topic are more about the why or how you execute innovation. Very few, if any, really deal with the how and that’s what companies want to know. We wrote the book with the intent to give people a way to understand creativity, understand the method, the cognitive tools of how you use your brain in a different way to produce novel ideas you weren’t likely to produce without the method.

Q: Give the reader a great explanation of what they are going to get out of this book
A: This book starts with an introduction to the method and so it’s essential that the readers read the introduction. In chapter one we dive into one of the most important principles called the closed world principle. The closed world is this imaginary boundary around where your product or services is being used. The closed world principle says that the farther away you have to go to import solutions to your problem, the less creative it’s going to be. In other words the most creative solutions are right under your nose.

Then the next five chapters detail each of the five techniques. Chapter two starts off with what’s called the subtraction technique. We finish the chapter with a specific list of steps you follow to use to subtraction technique and common pitfalls. We want people to avoid the routine mistakes that sometimes happen when using the technique. Chapter three is the division technique. This chapter tells some stories about the prevalence of this particular pattern and the many products and services that the division technique can produce. Chapter four is about the multiplication technique. Many innovated products have taken a component, created a copy of it but then changed the component into some counterintuitive non obvious way.

The fifth chapter is called new tricks for old dogs; it’s about the task unification technique. Many innovative products have taken a component of the product and then assigned it an additional job. This technique produces some amazing innovations. Chapter six is about the fifth and final technique. The title of the chapter is clever correlations, the attribute dependency technique. The majority of innovated products have taken an attribute of the product and created a dependency between them. In chapter seven we talk about what are called contradictions. A contradiction is when you have two opposing ideas that can’t exist at the same time. In this chapter we show people how just the opposite is true, that contradictions are a source of creative thinking and we do this by showing people how to use the five techniques to solve contradictions.

Our final chapter is called final thoughts and here we are really try to give people a sense that creativity is the way you make the world a better place. We want people to feel the sense of empowerment, that they can learn innovation. Creativity is a skill; it’s not a gift or something you are born with. You can use these five techniques to boost your creative output no matter where you are in the creativity scale.

The epilogue tells the very nice story about my experience teaching children, as little as third grade, this method and the surprising result of how these children were so capable of using this method to produce innovated ideas. If a third grader can do it than people from all walks of life should be able to innovate with this message as well.

Q: If your readers could only take one concept, principle or action item out of the entire book what would you want that to be?
A: The idea that I would take out of the book is that innovation is a skill. Innovation is not a gift, it’s a skill that can be learned and learned in a systematic way by harnessing the power of patterns and how those patterns could regulate your thinking, channel your ideation and make you create concepts that you weren’t likely to have created on your own.

Q: What is a quote that you are really proud of from your book?
A: The quote that is my favorite is not ours but it’s still my favorite in terms of innovation. “The world leaders in innovation will also be the world leaders in everything else.” by Harry Mcalinden. I can’t think of a quote that says it better. That quote really just gives people the impetus to understand the importance of innovation. Innovation is essentially how we compete in the world, how we overcome our challenges and make the world a better place. The quote sums it up very nicely.

Q: If there is just one book that you could recommend to our listeners based on the way it impacted your life what would that be?
A: The one book I’d recommend is called The Act of Creation by Arthur Koestler. It’s out of print now but it’s a book that I take with me on trips over and over. This book has really inspired me to think about creativity throughout the ages and how it’s occurred in different ways. It really was an inspiration in a lot of ways for our book as well.

Q: Can you recommend the best way for our listeners to get more information on you and Inside the Box?
A: To get more information about the book, I’d recommend the readers check out our website called http://www.insidetheboxinnovation.com and I also have a blog called http://www.innovationinpractice.com/ in which I’ve been blogging for about seven years now. If you look at the blog as a supplement of the book, that would be a good way to consume it.

You can also find me on twitter at https://twitter.com/DrewBoyd and on Pinterest at http://www.pinterest.com/drewboyd/. If you go to my Pinterest site, what you’ll find is a board of each of the five techniques in this method. Each board contains examples of products and services that epitomize that particular technique.

It’s Back! Innovation and Design Thinking MOOC

Published date: September 22, 2014 в 3:00 am

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The University of Cincinnati’s Massive Open Online Course begins October 16th. The course is free and open to all.

You should take this course because 1. you can do it even while you are traveling, and 2. ALL the content is optional. Just surf the content that is most important for your needs.

The course will help you master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. Participants will learn the highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.

The course is taught by two industry-practitioners-turned-academics. Drew Boyd is a 30 year industry veteran. He spent seventeen years at Johnson and Johnson in marketing, mergers & acquisitions and international development. He is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. Jim Tappel has over 25 years in industry in the engineering and design. This unique perspective from the commercial/marketing side (Drew) and the engineering/design side (Jim) creates a complete picture of what companies need to do to drive innovation and promote organic growth. Both are now full time faculty members at the University of Cincinnati.

The course features guest videos by practitioners in the field who are experts in innovation, design, new product development and venture startup. They are:

  • Cindy Tripp, formerly the Director of Global Design Thinking at Procter & Gamble. Cindy led development of P&G’s Design Thinking application for business strategy, organizational design, commercial and product innovation to generate previously unimagined solutions.
  • Doug Ladd, Chief Marketing Officer, EndoChoice, Inc., one of the fastest growing medical device companies in the world.
  • Sally Kay, Principal, Strategic Product Development. Sally has extensive experience in innovation as a practitioner (25 years) and a consultant with particular focus on the front end of the innovation process. She is active in The Product Development & Management Association (PDMA) for the last 25 years. She chairs The Outstanding Corporate Innovator Award Program.
  • Dr. Michael Clem, Vice President R&D – Medical at Kaleidoscope, a leading innovation and design firm. Mike is an innovation leader with a successful track record of developing and leading teams to deliver winning solutions. He spent over 20 years in technology and R&D programs with Johnson & Johnson companies.
  • Elizabeth Edwards, CEO at Metro Innovation and author of Startup: The Complete Handbook for Launching a Company for Less. She is a venture capital and economic development strategist focused on helping cities and regions develop stronger entrepreneurial ecosystems.

RegisterParticipants who successfully complete the course and enroll as a new student at the University of Cincinnati will receive graduate credits that can be applied toward either an MBA degree from the Lindner College of Business or a Master of Engineering degree through the College of Engineering and Applied Science.

Join us on October 16, 2014 for the start of Innovation and Design Thinking.  Content links will be available approximately one week prior to the course’s start date. The course will start on October 16 and be completed on November 20.

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