Посты с тэгом: inside the box

Innovation Sighting: The Cashless ATM Machine

Published date: April 13, 2015 в 3:00 am

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Who would use a cashless ATM? It seems like a ridiculous idea, because that’s the whole point of using an ATM – getting cash.
That will all change with the RTM (Retail-Teller-Machine). It works just like an ATM. Instead of dispensing cash, the RTM prints a secure ticket that is exchanged for cash. RTMs are located inside any store and provide a full range of Banking services.
Aravinda Korala, KAL’s CEO said: “RTMs are low-cost authorization-machines that are ideal for in-branch use. The customer can take his time to browse the bank’s services, read any available targeted messages, speak to a video teller and make a final transaction selection without pressure, and then commit his choice to a secure voucher. This voucher can then be fulfilled in a few seconds, either automatically at a Teller Cash Recycler/ATM or manually at a teller.”
It’s a perfect example of the Subtraction Technique, one of five in the innovation method, Systematic Inventive Thinking (SIT). It’s also a great example of the Closed World Principle. Here’s how it works:

To get the most out of the Subtraction Technique, you follow five steps:

  1. List the product’s or service’s internal components.
  2. Select an essential component and imagine removing it. There are two ways: a. Full Subtraction. The entire component is removed. b. Partial Subtraction. Take one of the features or functions of the component away or diminish it in some way.
  3. Visualize the resulting concept (no matter how strange it seems).
  4. What are the potential benefits, markets, and values? Who would want this new product or service, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge? After you’ve considered the concept “as is” (without that essential component), try replacing the function with something from the Closed World (but not with the original component). You can replace the component with either an internal or external component. What are the potential benefits, markets, and values of the revised concept?
  5. If you decide that this new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it more viable?

Learn how all five techniques can help you innovate – on demand.

Contradictions: A Pathway to Creativity

Published date: March 30, 2015 в 5:49 am

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Some people regard the Spanish Civil War as a romantic war, one in which many idealistic men and women were prepared to sacrifice their lives for what they perceived as the social good. But as Hector, Prince of Troy, said, “There is nothing poetic in death.” In less than three years (from July 17, 1936, to April 1, 1939), an estimated five hundred thou- sand people lost their lives. In addition to the actual combatants, tens of thousands of civilians were killed for their political or religious views. Even after the war, the victorious Fascists persecuted sympathizers of the vanquished Republican regime, driving up the death toll further still.
This bloody war is often called “the first media war” due to the fact that so many writers and journalists—many of them foreigners— observed and wrote about it firsthand. Some even participated actively in fighting alongside the anti-Fascist forces, including, most famously, Ernest Hemingway, Georges Bernanos, George Orwell, and Arthur Koestler. For this reason, we know many more details about this war than about earlier wars. One story in particular is striking because of what it teaches us about people’s resourcefulness when faced with a seemingly unsolvable challenge.
At one stage during the war, the Fascists took control of southern Spain, driving the Republicans into the hills outside a town called Oviedo. A group of two thousand Republicans, consisting of both civilians and civil guards led by Captain Santiago Cortés González, re- treated to the monastery of Santa Maria de la Cabeza, located on a hill overlooking Andujar, a small town near Córdoba.
The Fascists were led by a “tough and murderous” officer who was notorious for taking no prisoners. As the enemy troops closed in upon him, Cortés González knew better than to surrender. Instead, he fortified the monastery, ed his people into it, and prepared to fight to the death. The Republican forces endured a long, hard siege that lasted for months. Initially food, ammunition, and medicine were parachuted into the monastery by airplane. But soon this supply lifeline was threatened by a shortage of parachutes. Imagine this situation: You’re surrounded by enemy forces, with no way out and no way in. The only method of landing necessary supplies is by air. Yet you have no para- chutes. What do you do?
We have no documentation on whose flash of inspiration led to the unconventional solution. But we do know that at a certain stage, the pilots flying the supply planes began attaching supplies to live turkeys. That’s right: turkeys. The birds flapped their wings as they fell, slowing their descent and assuring safe delivery of the supplies—as well as fresh turkey meat—to the men under siege.
This story had a happy ending, as war stories go. Colonel Carlos García Vallejo raised twenty thousand Republican troops who marched upon Andujar and successfully crushed the Fascists, ending the siege. Although Cortés González himself died of wounds inflicted during the battle, today he is regarded as one of Spain’s most celebrated heroes.
War stories are a tragic and dark legacy of our ancestors’ past follies. But they also provide rich material for understanding human resourcefulness—especially resourcefulness under highly stressed and constrained situations. We can analyze the structure of these creative ideas while still praying that one day our knowledge of war will be confined to history books. In the example above, the solution came from inside the Closed World. Task Unification was used in a clever and unexpected way. The turkeys’ primary task was to be consumed. But their additional task was to flap their wings carrying medicine and supplies to the ground softly.
A contradiction exists when a particular situation contains features or ideas that are connected yet directly opposed to one another. When we call something (or someone) inconsistent, we typically mean that a contradiction exists. In the case of the Spanish Civil War, the contra- diction was the conflict between parachuting more supplies (needed by the troops) and the requirement to use fewer parachutes (because of the shortage).
Our typical reaction to a contradiction is, understandably, confusion or dismay. We become perplexed, anxious. We usually feel that it is impossible to get around the contradiction because it signals a dead end. And because this reaction to contradictions is so intense, we have a strong desire to avoid them, to purge our lives of them. After all, a contradiction is an acute signal that something is completely wrong.
Paradoxically (here’s a contradiction for you!) spotting a contradiction within a Closed World is a very exciting moment, because it fuels enormous creativity: contradiction is a blessing. It is a pathway to creativity.
One of the goals of our book is to help you swiftly transform your negative reaction to contradictions to one of delight. You’ll learn how to identify contradictions and why you should always consider yourself lucky when you discover one. As you’ll see, behind every contradiction is an untrodden path that leads directly to options and opportunities that may not have been considered.
 
From “Inside the Box: A Proven System of Creativity for Breakthrough Results

Daylight Savings Time: Innovation Past Its Prime

Published date: March 9, 2015 в 3:00 am

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Daylight savings time is a great example of the Division Technique, one of five in the innovation method called SIT, short for Systematic Inventive Thinking. Division works by taking a component of a product or the product itself, then dividing it physically or functionally and rearranging it back into the system.
Daylight savings time is the result of taking the standard day, dividing it and shifting it to “appear” an hour off from standard time. It’s a great idea except for one problem – the benefit of this innovation is no longer realized. Daylight savings served a purpose early in its history, but is obsolete today. Here is a nice summary of the issues from Atlantic magazine:

As most people no doubt noticed given that they were robbed of an hour of sleep, Sunday marked the beginning of Daylight Saving Time in the United States, Canada, and several other countries and territories in North America. For morning people, Daylight Saving is a drag, depriving them of an hour of tranquil morning light. But for others, “spring forward” brings with it the promise of long, languid afternoons and warmer weather.
Like millions of other Americans who have slogged through an uncomfortably cold winter, I’m looking forward to the change of season. But Daylight Saving Time is an annual tradition whose time has passed. In contemporary society, it’s not only unnecessary: It’s also wasteful, cruel, and dangerous. And it’s long past time to bid it goodbye.
But does Daylight Saving Time actually make much of a difference? Evidence suggests that the answer is no. After the Australian government extended Daylight Saving Time by two months in 2000 in order to accommodate the Sydney Olympic Games, a study at UC Berkeley showed that the move failed to reduce electricity demand at all. More recently, a study of homes in Indiana—a state that adopted Daylight Saving Time only in 2006—showed that the savings from electricity use were negated, and then some, by additional use of air conditioning and heat.
The simple act of adjusting to the time change, however subtle, also has measurable consequences. Many people feel the effects of the “spring forward” for longer than a day; a study showed that Americans lose around 40 minutes of sleep on the Sunday night after the shift. This means more than just additional yawns on Monday: the resulting loss in productivity costs the economy an estimated $434 million a year.

To get the most out of the Division technique, you follow five basic steps:
1. List the product’s or service’s internal components.
2. Divide the product or service in one of three ways:
Functional (take a component and rearrange its location or when it appears).
Physical (cut the product or one of its components along any physical line and rearrange it).
Preserving (divide the product or service into smaller pieces, where each piece still possesses all the characteristics of the whole).
3. Visualize the new (or changed) product or service.
4. What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?
5. If you decide you have a new product or service that is indeed valuable, then ask: Is it feasible? Can you actually create this new product or perform this new service? Why or why not? Can you refine or adapt the idea to make it more viable?

Innovation Sighting: Attribute Dependency and World Population

Published date: February 16, 2015 в 11:17 am

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What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org):
It’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It’s a great tool to make products and services that are “smart.” They adjust and learn, then adapt their performance to suit the needs of the user. Attribute Dependency accounts for the majority of innovative products and services, according to research conducted by my co-author, Dr. Jacob Goldenberg.
Reddit user TeaDranks created this cartogram by creating a dependency between a country’s size and population. Each square represents 500,000 people.
To see more examples of Attribute Dependency with world maps, visit the website Worldmapper. It has “hundreds of cartograms, showing countries sized by everything from the number of books published or tractors working to condom use by men or woman.”
To get the most out of the Attribute Dependency Technique, follow these steps:
1. List internal/external variables.
2. Pair variables (using a 2 x 2 matrix)
Internal/internal
Internal/external
3. Create (or break) a dependency between the variables.
4. Visualize the resulting virtual product.
5. Identify potential user needs.
6. Modify the product to improve it.
 
 
 

Creating New Products With The Division Technique

Published date: February 9, 2015 в 3:00 am

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You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with the larger, “parent” product. This is “Preserving Division.”
Les Paul used Preserving Division to produce his multitrack recording by taking a single piece of media—a tape—and dividing it into multiple smaller tracks that perform the same function as the original large piece of tape.
We see this all the time in the technology industry. For years, computer makers kept increasing the capacity of hard drives (the devices within PCs on which programs and data are stored). Then an engineer had a brilliant idea to use Preserving Division to create mini personal storage devices. Today many people won’t leave their desks without placing their “thumb” drives in their briefcase or pocket. These mini storage units are designed specifically for people who must carry electronic versions of documents with them but don’t want to be burdened with laptops or other computing devices. They simply transfer documents from their PCs to their thumb drives, and walk away from the computer.
Many food manufacturers use the Preserving Division technique to create more convenient versions of popular products. By taking a regular serving or portion of a product and dividing it into multiple smaller portions, manufacturers allow consumers to purchase food products in more convenient and cost-effective ways. Consumers buy only what they need instead of a larger amount. Recently, manufacturers have even used Preserving Division to help people curb their calorie intake by providing popular snacks in smaller, more diet-friendly packages. Kraft Foods’s Philadelphia Cream Cheese brand does this by offering individually wrapped single-serving-size portions of its flagship product for people to put in their brown-bag lunches or take to the office with a breakfast bagel.
The time-sharing arrangements that many hotels and condominiums offer provide more examples of Preserving Division. Under timesharing, a year of “ownership” of a property is divided into fifty-two smaller units of a week each. Each unit is then sold to a different owner, who has the right to live in the property for that week. Each smaller unit preserves the characteristics of the whole. Ownership has been divided over time.
Likewise, when you make payments on a loan, you are sending small amounts of money created by dividing the larger, principal amount of the loan. Like the time-sharing condos, the division is based on time.
When doctors treat cancer tumors with radiation therapy, they have to be sure to kill the cancer tissue without doing too much damage to the surrounding healthy tissue. How? They divide the total dose of radiation into smaller, less lethal doses and aim them at the tumor from many different angles. The smaller beams of high-energy X‑rays, divided in space, converge to hit the cancer cells. But the lighter dose of any one beam does not do enough damage to other tissue that it hits along the way.
To get the most out of the Division technique, you follow five basic steps:
1.  List the product’s or service’s internal components.
2.  Divide the product or service in one of three ways:

  • Functional (take a component and rearrange its location or when it appears).
  • Physical (cut the product or one of its components along any physical line and rearrange it).
  • Preserving (divide the product or service into smaller pieces, where each piece still possesses all the characteristics of the whole).

3.  Visualize the new (or changed) product or service.
4. What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?
5. If you decide you have a new product or service that is indeed valuable, then ask: Is it feasible? Can you actually create this new product or perform this new service? Why or why not? Can you refine or adapt the idea to make it more viable?
Keep in mind that you don’t have to use all three forms of Division, but you boost your chance of scoring a breakthrough idea if you do.

New Tricks for Old Dogs: The Task Unification Technique in Surgery

Published date: January 19, 2015 в 3:00 am

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Dr. Steven Palter’s patient began to cry. Not because of the sharp pain that suddenly shot through her abdomen—after years of suffering she was used to that—but from sheer and utter relief. The Yale University fertility specialist had precisely isolated the physical source of his patient’s chronic pelvic pain (CPP). “We got it!” Dr. Palter said elatedly, and immediately released the pressure he’d put on the spot inside her abdomen. “And we couldn’t have found it without you,” he told the woman. For years, she’d been in constant agony that prevented her from sleeping, holding a job, or maintaining even the semblance of a normal family life.
After the patient and Dr. Palter together had identified the location and source of her pain, the doctor made a “conscious pain map.” Immediately thereafter, Dr. Palter used this map to guide his surgery on his patient, using a laser to precisely remove the diseased tissue he could not see with his naked eye alone, finally relieving the woman from the endless rounds of physician referrals, diagnostic tests, and failed treatments.
Dr. Palter and his patient had embarked on a new kind of surgery called conscious pain mapping. As a member of the surgical team, it was the patient who identified the area of pathology.
This particular patient was extraordinarily lucky to have found Dr. Palter. Although 20 percent of women suffer from CPP at some point in their lives—with one of every ten outpatient referrals to gynecological specialists due to this condition—only 60 percent of cases are diagnosed accurately. Even fewer are treated successfully. Most CPP sufferers find their lives altered irrevocably because of the severity of the pain, and many struggle to cope with depression on top of the physical anguish.
CPP has also long frustrated physicians. Although some doctors have suspected that factors such as endometriosis and irritable bowel syndrome can cause CPP, it has always been difficult to make a definitive diagnosis. Seemingly diseased tissue would prove benign and vice versa. And without such a diagnosis, CPP is nearly impossible to treat.
Or was. Until Dr. Palter had his idea.
Before Dr. Palter’s innovation, the gold standard diagnostic tool had been laparoscopy. This involves inserting a small video camera through a small incision in a patient’s abdominal wall to get an internal view of her ligaments, fallopian tubes, small and large bowels, pelvic sidewalls, and the uppermost portion of the uterus, or fundus. But since CPP pain occurs often in seemingly normal tissue, it frequently can’t be detected using visual clues alone (the wrong color, unusual spots or texture, and so on). Therefore, laparoscopy results are at best ambiguous, can be a waste of time, and, at worst, lead to the removal of normal tissue that isn’t even responsible for the pain.
Dr. Palter decided to systematically map the inside of a patient’s abdomen by physically touching one spot after another until the patient felt pain. Once he isolated the spot, he could surgically remove the problematic tissue—and end the patient’s suffering once and for all.
What makes Dr. Palter’s process remarkable is that he performs it while the patient is awake and alert on the operating table. Laparoscopy is usually performed under general anesthesia, which knocks the patient out, and so the doctor must interpret the findings without her input. Given that CPP is a condition that is felt rather than seen, this has always significantly handicapped physicians. By using the patient’s own feedback to help with the diagnosis, Dr. Palter solved a medical challenge that has baffled doctors for generations.
Why did it take so long for someone to come up with this idea? In hindsight, Dr. Palter’s solution seems almost ludicrously obvious. He didn’t develop any new technologies. Nor did he take advantage of innovative drugs, or apply the findings of recent research studies. Dr. Palter made this creative leap using only existing tools and ideas.
As it turns out, Dr. Palter’s achievement is a perfect example of the creativity tool we call Task Unification. As with the other techniques, Task Unification allows you to routinely and systematically be creative by narrowing—or constraining—your options for solving a problem. You simply force an existing feature (or component) in a process or product to work harder by making it take on additional responsibilities. You unify tasks that previously worked independently of one another. In Dr. Palter’s new CPP treatment, for example, the patient is both patient and diagnostic tool. By unifying two tasks—requiring the patient to undergo the procedure and help detect the source of her abdominal pain—he achieved a creative breakthrough while staying well inside the proverbial box.
 
Copyright 2015 Drew Boyd

Innovation Sighting: The Fusion of Design Thinking and the Task Unification Technique

Published date: January 5, 2015 в 3:00 am

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Combining Systematic Inventive Thinking with Design Thinking yields wonderful innovations. SIT brings a way to create ideas systematically while Design Thinking brings a way to articulate those ideas in an intuitive, appealing way.
Take the Task Unification Technique, for example. It’s one of five in the SIT method. Task Unification works by taking an existing resource in the immediate vicinity of where a product is being used and assigning it an additional task. It yields innovative ideas that are clever and deceptively simple. Add Design Thinking to them and you get pure magic. You’ll recognize these types of ideas when you find yourself slapping your forehead and saying, “Gee, why didn’t I think of that?”
Here are some great examples from the recent Red Dot Awards. See if you can figure out which component has been “unified” with what new “job.”
Tennis Picker:
Racket
Bow Tie Bottle:
Bottle
Fire Hammer:
Fire
 
Bicycle Saddle:
Bike
To get the most out of the Task Unification technique, you follow five basic steps:
1. List all of the components, both internal and external, that are part of the Closed World of the product, service, or process.
2. Select a component from the list. Assign it an additional task, using one of three methods:

  • Choose an external component and use it to perform a task that the product accomplishes already
  • Choose an internal component and make it do something new or extra
  • Choose an internal component and make it perform the function of an external component, effectively “stealing” the external component’s function

3. Visualize the new (or changed) products or services.
4. What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?
5. If you decide the new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it viable?

Innovation in Practice: Seven Years Strong

Published date: December 22, 2014 в 1:48 pm

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This month marks the seven year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it.
2014 was an excellent year as our message about systematic creativity continues to be heard. Jacob Goldenberg and I launched our book, Inside the Box: A Proven System of Creativity for Breakthrough Results last year, and it was nominated for Innovation Book of the Year. We’re thrilled that the book is now published in fourteen languages. It is the first detailed description of Systematic Inventive Thinking (the method and the people at SIT LLC that taught it to me.)
Teaching, writing, and speaking continue to be my main focus. Professor Jim Tappel and I co-taught a Massive Open Online Course (MOOC) at the University of Cincinnati called Innovation and Design Thinking. I’ve published more courses at Lynda.com on innovation, marketing, and branding. I continue to write articles on creativity for Psychology Today, Industry Week, and Coca-Cola Journey. Staying busy is a good thing.
My goal is to make this blog different from other innovation blogs and websites. Instead of focusing on why innovation is important, I focus on how innovation happens.  The themes of this blog are:

  • Innovation can be learned like any other skill such as marketing, leadership, or playing the guitar.  To be an innovator, learn a method.Teach it to others.
  • Innovation must be linked to strategy. Innovation for innovation’s sake doesn’t matter. Innovation that is guided by strategy or helps guide strategy yields the most opportunity for corporate growth.
  • Innovation is a two-way phenomena. We can start with a problem and innovate solutions. Or we can generate hypothetical solutions and explore problems that they solve. To be a great innovator, you need to be a two-way innovator.
  • The corporate perspective, where innovation is practiced day-to-day, is what must be understood and kept at the center of attention. This is where truth is separated from hype.

2015 will be an explosive year in terms of more keynotes, workshops, and training programs. I plan to collaborate with my various business partners and colleagues at the University on making SIT the dominant form of ideation. Since learning it in 2002, I’ve not found anything that surpasses it. Both Jacob and I are “open source” in terms of helping anyone who wants to learn or teach the method. Our slides, Syllabi, and training materials are available to all. Just ask.
I want to thank Jacob, as well as Amnon Levav, Yoni Stern, and the entire team at SIT LLC. I thank Marta Dapena-Baron at Big Picture Partners, Bob Cialdini and the team at Influence at Work, Yury Boshyk at Global Executive Learning, the Washington Speakers Bureau, the team at Lynda.com, Jim Levine, Emilie D’Agostino, Shelley Bamburger, the team at Innovation Excellence (Braden, Julie, Rowan), and my fellow faculty at the UC Lindner College of Business.
Special thanks to my family, Wendy and Ryan, for all their love and support.
 
Drew

Entrepreneurship Education Forum Webinar Series

Published date: December 15, 2014 в 3:00 am

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On December 3, 2014, the first session of the Entrepreneurship Educators Forum Webinar Series took place. The vision for the project is to create a meeting place for the community to discuss the challenges of teaching entrepreneurship, and to build an open-source platform that will enable us to collect, curate and share knowledge, teaching materials and tools that will help us guide our students effectively. Bill Aulet opened the session with a review of a roadmap for entrepreneurship education at MIT that divides the process into three main stages – nucleation, product definition and venture development.
According to the plan, entrepreneurship education should be structured as a set of modular “buckets” or “tiles” of knowledge, skills and tools that are grouped under the three above mentioned stages. Having identified four student personas with different interests, motivation and needs we are able to recommend a pathway of learning through the tiles that will best meet their aspirations. For example, a “ready to go” entrepreneur who has an idea and a strong team does not need to go through ideation and team-building activities, but needs to dive deeply into product-market fit and primary market research, and then also acquire the knowledge for “Venture Development”.
After discussing MIT’s overarching program, it was time to start our deep dive into the different topics. Each session, we plan to do that with one or two. The goal is to identify the thought leaders and experts in each area beforehand, so they can share their knowledge and initiate a discussion through the webinar series. In this first session, naturally, we started with ideation.
Here is a replay of the session.

Drew Boyd, a 30-year industry veteran who is now Executive Director of the MS-Marketing Program at the University of Cincinnati and co-author of the book “Inside the Box” joined us to present the Systematic Inventive Thinking (SIT) approach to creativity. The methodology is based on academic research in creativity carried out by Prof. Jacob Goldenberg, Drew’s co-author.
The main pillars of the approach are five techniques that can be applied to existing products/services, to produce new forms that may become valuable inventions. In this case, it is “Function follows form” – we do not start by looking for a problem, but rather find a solution, then look for problems that it may help solve and assess the feasibility of actually developing it. The techniques are based on specific, common patterns that Prof. Goldenberg identified by studying innovative products. Moreover, his research showed these patterns to be quite reliable predictors of market success.
The basic notion is that systematically and intentionally applying the patterns as structured templates to existing products and services will produce a multitude of potential innovative products. The techniques are: Subtraction, Division, Multiplication, Task unification, and Attribute dependency. Drew provided a couple of examples for “task unification”: a barcode sticker for fruit that dissolves in water releasing a special fruit washing detergent, and a baby pacifier that is also a thermometer.
The webinar series is targeted at educators at universities with programs in the innovation, design, and entrepreneurship spaces.

Philips Selects Revolutionary Voice Recognition Software from VoiceItt as Winner of Annual Innovation Fellows Competition

Published date: December 8, 2014 в 3:00 am

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Philips North America announced VoiceItt, developer of the voice recognition software TalkItt, as the grand prize winner of the second annual Philips Innovation Fellows competition, in partnership with global web-based crowd funding site Indiegogo, recognizing the company and technology as the next meaningful innovation in health and well-being.
According to the National Institute of Health, approximately 7.5 million people in the United States alone have trouble using their own voices.  TalkItt empowers people with motor, speech or language disorders to easily communicate. By recognizing the user’s vocal patterns, the app will translate unintelligible pronunciation from any language into understandable speech via a smartphone, tablet or computer.
“We are honored that Philips and its employees – who strive to create meaningful innovations in the area of health and technology every day – have recognized our efforts to help people live more fulfilling lives,” said Jessica Eisenberg, Marketing Manager, VoiceItt. “Winning Philips Innovation Fellows will help us change the lives of individuals living with speech disabilities caused by medical conditions, such as Amyotrophic Lateral Sclerosis (ALS), Cerebral Palsy, Alzheimer’s disease and Parkinson’s disease, as well as their family members, caregivers and friends, who communicate with them daily.”
VoiceItt, which was selected from among five finalists as the contest winner by Philips employees, will receive $60,000 in prize money, in addition to the $25,235 it raised through the contest’s presence on Indiegogo during the crowdsourcing phase of the competition. Along with the monetary prize, VoiceItt will receive mentoring from Philips executives and relevant business leaders.
“VoiceItt’s mission to give a voice to those who struggle to speak because of a medical condition embodies our vision for meaningful innovation,” said Brent Shafer, CEO of Philips North America. “The potential of TalkItt to improve so many lives resonated with our judging panel and our employees, and we’re honored to name them the winner of our second annual Innovation Fellows competition.”
Last year, Philips named Fosmo Med the grand prize winner of the inaugural Philips Innovation Fellows competition. Fosmo Med’s Maji Intravenous (IV) saline bag creates a sterile solution through reverse osmosis from any water, clean or dirty. The product has currently completed the R&D phase and request for determination has been submitted to the FDA. Once approved, Maji could be used for treating diseases, such as cholera, in disaster regions and developing countries worldwide.
Philips practices what it preaches. It is featured in Inside the Box: A Proven System of Creativity for Breakthrough Results for its use of the Subtraction Technique in creating the Slimline DVD player.
“The Philips Innovation Fellows competition has provided credibility for our cause, ultimately raising our profile among investors,” said Ben Park, CEO and founder of Fosmo Med. “After working closely with Philips executives, it became clear that we shared the same goal: creating technology that saves and improves lives. This competition equipped us with the resources needed to finish our R&D efforts and prepare for the FDA phase of the project, which will bring us one step closer to market.”

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