Посты с тэгом: research priorities

Research Priorities for Innovation

Published date: May 10, 2010 в 2:00 am

Tags: innovation,Marketing Science Institute,MSI,research priorities

The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member company trustees and academic thought leaders. Topics are selected based on importance to marketers, need for more
research-based knowledge, potential for achieving a more powerful conceptualization of a topic or issue, and the extent to which the topic can benefit from MSI’s capabilities in fostering collaboration between practitioners and academics.

There are eight research priorities, and one of them is focused on innovation:

Get our innovation model that has worked for 1000+ companies.

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