Посты с тэгом: website innovation

Imagine a website that changes depending on the visitor.  Researchers at M.I.T. describe such a website that learns a person’s thinking style based on preliminary clicks so it can present information in an optimal way.  Purchase intentions increased 20%!

This is an example of the Attribute Dependency tool of the corporate innovation method, S.I.T..   It’s great for creating “smart” products and services –
those that adapt to user preferences or environmental
conditions.  For this month’s LAB, let’s apply Attribute Dependency to other aspects of websites to create new, innovative designs or features.

To use Attribute Dependency, make two lists.  The first is a list of internal attributes of a website.  The second is a list of external attributes – those factors that are not under your control, but that vary in the context of how the product or service is used.  Then create a matrix with the internal and external attributes on one axis, and the internal attributes only on the other axis.  The matrix creates combinations of internal-to-internal and internal-to-external attributes that we will use to innovate.  We take these virtual combinations and envision them in two ways.  If no dependency exists between the attributes, we create one.  If a dependency exists, we break it.  Using Function Follows Form, we envision what the benefit or potential value might be from the new (or broken) dependency between the two attributes.

Here are the variables that I put into the matrix (which you can download here).