The LAB: Innovating the Wedding Invitation with S.I.T. (April 2010)
Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For this monthโs LAB, we will use the corporate innovation method, S.I.T. to create new-to-the-world ideas for wedding invitations.
Here are five unique ideas from graduate students* at the University of Cincinnati taking the course, โSystematic Innovation Tools.โ They constructed a hypothetical โDream Catalogโ of these ideas for a local start-up design company. Listed with each innovation is the specific innovation template the team used to create the idea. You can download this and the other Dream Catalogs here.
1. โRead It, and Eat Itโ : Unlike traditional paper-made cards, the โRead It, Eat Itโ series of wedding invitations takes a non-traditional way by using edible materials to make the cards (except for the reply card), like cookie, candy or chocolate. Thus, recipients may eat the card afterward.
- Benefits
โขUnique and beautiful
โขPractical; more like a gift
โขConveys emotion and sentiments
โขRecipients would feel happy to receive the invitation
โขRecipients donโt have to find a place to keep the cards afterward
โขLess paper, environment-friendly - Target Audience
โขYoung wedding couples who are seeking uniqueness for their wedding invitations with related spending ability and willingness
โขThose who need to send the invitation to recipients with kids - S.I.T. Template: Task Unification