ะŸะพัั‚ั‹ ั ั‚ัะณะพะผ: wedding invitations

The LAB: Innovating the Wedding Invitation with S.I.T. (April 2010)

 Over 2 million couples marry every year in the U.S..  This fuels the $50 billion dollar wedding industry.  In an industry that prides itself in tradition,  companies must innovate new products and services within those traditions if they want to grow and prosper.  For this monthโ€™s LAB, we will use the corporate innovation method, S.I.T. to create new-to-the-world ideas for wedding invitations.

Here are five unique ideas from graduate students* at the University of Cincinnati taking the course, โ€œSystematic Innovation Tools.โ€  They constructed a hypothetical โ€œDream Catalogโ€ of these ideas for a local start-up design company.  Listed with each innovation is the specific innovation template the team used to create the idea.  You can download this and the other Dream Catalogs here.

1.  โ€œRead It, and Eat Itโ€ :  Unlike traditional paper-made cards, the โ€œRead It, Eat Itโ€ series of wedding invitations takes a non-traditional way by using edible materials to make the cards (except for the reply card), like cookie, candy or chocolate. Thus, recipients may eat the card afterward.

  • Benefits
    โ€ขUnique and beautiful
    โ€ขPractical; more like a gift
    โ€ขConveys emotion and sentiments
    โ€ขRecipients would feel happy to receive the invitation
    โ€ขRecipients donโ€™t have to find a place to keep the cards afterward
    โ€ขLess paper, environment-friendly
  • Target Audience
    โ€ขYoung wedding couples who are seeking uniqueness for their wedding invitations with related spending ability and willingness
    โ€ขThose who need to send the invitation to recipients with kids
  • S.I.T. Template:  Task Unification

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