Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT that features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris.
The report is based on a two year study examining over 3000 products launched in the US. It debunks conventional wisdom that new product success is random. Instead, it shows that success in new product innovation is repeatable and scalable when the science of innovation is applied.
Key findings:
The Nielsen Breakthrough Innovation Project has examined over 20,000 new product launches over the past four years. To date, only 74 products have been named a “Breakthrough Innovation Award Winner.” Twelve brands were awarded this year, with seven highlighted in this year’s report. Winners had to meet the following strict criteria:
This year’s winners are:
Download the report at http://www.nielsen.com/breakthrough.
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