This month’s LAB features a former student of mine, Ryan Rosensweig. Ryan is the first business-design hybrid from the University of Cincinnati’s College of Design, Architecture, Art, and Planning. He earned his master’s degree in design after completing his bachelor’s degree in marketing, sustainable urban engineering, and interdisciplinary design innovation. As the graduate assistant for Associate Dean Craig M. Vogel, of DAAP’s Center for Design Research and Innovation, Ryan researched educational models for interdisciplinary innovation, the interaction between design methodologies and business strategy.
Take a look at his portfolio here.
I had the pleasure of teaching Ryan how to use Systematic Inventive Thinking when he attended my Innovation Tools graduate course. The final exam required students to correctly apply all five techniques of S.I.T. to an item assigned to them randomly.
Let’s look at Ryan’s final exam – innovating a couch!
2. MULTIPLICATION: Making a copy of a component but changing it in some way
4. DIVISION: Dividing a product or component either physically, functionally, or preserving (maintaining characteristics of the whole)
5. ATTRIBUTE DEPENDENCY: Creating (or breaking) dependencies between two internal attributes or an internal and external attribute.
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I don't think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.